Assignment
Assignment: Smart Car
This assignment will assess the following competency:
Create a strategic marketing proposal for a product.
Directions: After reading the Smart Car case, and based on your readings from our textbook, write a 300-400 word essay in which you address the following questions:
• What methods did Smart USA use to test market the Smart Fortwo car among prospective customers?
• What trends are influencing the market potential of the Smart Fortwo car?
• What strategic marketing practices would you propose?
Paper must be researched using at least two scholarly or professional marketing resources, as well as the textbook. The references must be cited and properly placed on the reference page using APA formatting.
Attachment:- Smart-Car-for-Assignment-reference-.rar