Discussion topic
1 A key part of any marketing plan is the positioning statement and value proposition. But why are they so important? This week's discussion should shed some light....
• What is the defintion of a positioning statement, and why is it important to have one?
• Are positioning statements the same as promotional copy or taglines?
• What does the value proposition include, and why is this important?
2.For this discussion, we'll focus on the importance of market research and the use of primary and secondary research.
• What is the most important step in conducting market research?
• What is the difference between primary and secondary research.
• What methods are used for primary market research?
• What are the benefits of using secondary market research?