Assignment: Public Relations Analysis Presentation & Press Release
Part A
Develop a 6 to 10 slides Microsoft PowerPoint presentation on public relations.
Apply the following approach in your presentation:
1) Identify a major public relations crisis as though you were a public relations consultant working to help a client.
2) Propose a crisis plan to the client to address the crisis.
3) Suggest what sort of attitude the client should convey about the crisis to improve the public's perception of it.
Part B
Write a press release or news story of no more than 350 to 500 words on the client's behalf, announcing the client's position on the public relations crisis discussed in your presentation. In addition to the press release, write a paragraph to answer the following questions:
1) What media would you approach to communicate the message?
2) What conflicting loyalties may exist in handling this crisis?
3) What is the effect of ethics and social responsibility on public relations in this particular situation?
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.