Homework
Your team has started with new managerial positions at Johnson & Johnson. Alex Gorsky, the Chairman of the Board and CEO, was particularly interested in hiring your team because of your multidisciplinary view of businesses and your expertise in corporate strategy.
At this point, your team only has a snapshot of Johnson & Johnson's situation. Nonetheless, Gorsky wants to have a report of your preliminary analysis and thoughts about Johnson & Johnson's future. You have a meeting with Gorsky next week. As such, you have been asked to produce a short report. Your task is to answer the following questions:
o Based solely on the information provided in the case, what is Johnson & Johnson's corporate strategy (be as specific as possible)? What means has Johnson & Johnson used to achieve it? What synergies have they developed? In answering this question, provide evidence from the case (i.e., specific quotes) that indicate your answers to the questions are accurate. Lastly, list the importance of each unit to Johnson & Johnson according to the numbers provided in the case.
o Perform an analysis of Johnson & Johnson's general external environment using external sources of information. As you do this, please make sure you find 3 trends for each segment in the general environment framework. Search the internet or news outlets for trends occurring in the external environment and classify them as opportunities or threats as they relate to Johnson & Johnson. Provide evidence of the trends by referencing your sources, and feel free to use direct quotes. At least some of these trends should have data to confirm them.
o Based on the reading of the case (e.g., quality control issues), Johnson & Johnson's corporate level strategy (point #1), and your analysis of the general environment (point #2), provide 2 preliminary recommendations to Alex Gorsky as to what Johnson & Johnson should consider doing to improve its performance and help Johnson & Johnson continue to grow.
Expectations
The analysis of the group case should reflect both your understanding of the material covered in the text as well as other insights you have gained from other functional area courses. You are encouraged to approach the case with an integrated multi-functional perspective of the organization and to explicate recommendations clearly and concisely in writing. There are multiple possible answers to the questions provided. Use the critical thinking and problem solving skills, you have developed through your university career.
Group case analysis write-ups should be well thought out and not trivial. Answers should stick to the facts. Provide strong reasoning and evidence from the case and from outside sources when necessary
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.