Discussion:
DQ 1
Non price competition
When making decisions about marketing, production, and cost sources, factors such as pricing, nonprice barriers to entry, and product differentiation play a key role. Using an organization of your choice, determine what strategy you would recommend for the organization in terms of pricing, nonprice barriers to entry, and product differentiation?
DQ 2
Product differentiation
Within certain market structures, using price to compete is not an option. What may a company do to improve revenues under one of these structures? Select a company not selected by another team or student that has used this strategy. Describe the effects on the organization of using this strategy.