Chocolates like other confectionery are considered as an impulse purchase. The great grandfather of Brian and Andrew Whittaker was involved in selling of chocolates door to door. Whittaker's are the only New Zealand company that is directly involved in the manufacturing process of chocolate from bean to bar. The company always uses the finest ingredients in manufacturing the products. The company manufactures dark chocolates keeping in mind the lactose intolerant or vegan. They are known to be a passionate chocolate maker that never compromises with the quality and maintains the heritage of the company.
Whittaker's a brand of chocolate in New Zealand. Provide the complete analysis of the company in your own words. Report should be approx 3000 Words long.
Report should have the following structure:
Introduction of the company.
What marketing strategies Whittaker should implement.
Perform Swot Analysis of the company
Perform PEST Analysis of the company
Impact on the company selling santé bars.
Draw the values which Whittaker's focused for its customer. What are the Strategies utilized by the company
What are the recommendations regarding marketing strategies.
Please adhere to the Publication Manual of the American Psychological Association (APA) when writing and submitting assignments and papers. In addition, it should be written well using correct grammar. Please submit your responses in a cohesive essay via a Microsoft Word document here.