What marketing issues is better if decided locally closed, Operation Management

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What marketing issues is better if decided locally closed

1. What marketing issues must HQ decide

Marketing strategy – HQ promotes cross-fertilization among countries

Product positioning – HQ persuasion for standardization

Product characteristics – No initiative

Branding – HQ enforced standardization

Packaging – HQ persuasion for standardization

Distribution – No initiative

Trade promotion – No initiative

Customer promotion – HQ promotes cross-fertilization among countries

Media advertising – HQ promotes cross-fertilization among countries

2. What marketing issues is better if decided locally closed to consumers in market

3. Which should be persuaded by SUB and which by HQ to take either viewpoint strongly into account and which ones are to be negotiated and what local conditions justify negotiations?

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