What marketing issues is better if decided locally closed, Operation Management

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What marketing issues is better if decided locally closed

1. What marketing issues must HQ decide

Marketing strategy – HQ promotes cross-fertilization among countries

Product positioning – HQ persuasion for standardization

Product characteristics – No initiative

Branding – HQ enforced standardization

Packaging – HQ persuasion for standardization

Distribution – No initiative

Trade promotion – No initiative

Customer promotion – HQ promotes cross-fertilization among countries

Media advertising – HQ promotes cross-fertilization among countries

2. What marketing issues is better if decided locally closed to consumers in market?

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