Discussion question:
What marketing considerations do you need to understand as you evolve from a domestic supplier or international distributor to a fully integrated global company? Is it an easy transition or does it demand restructuring of your market functions? Pretend that I, your CEO, have asked you to open up give (5) different overseas locations for our domestic business. What are some of these marketing considerations that we have to focus on first, and what are some future marketing considerations? Submit your Forum Post. APA format