Research a recent real-life marketing campaign, providing links to the organization, product, or campaign being discussed. In a well written paper, assess the marketing campaign using the following questions as a guide:
What marketing concepts and tools did the campaign utilize?
What marketing concepts and tools were overlooked or not used?
How was integration important to the campaign?
What do you think makes the campaign successful or unsuccessful?
What recommendations would you make to improve this marketing campaign?
What information does this marketing campaign give you about overall marketing management at this organization?
Support your discussion with research.
Your paper should meet the following requirements:
Be 3-4 pages in length