Problem
"Views from the Field" are articles and video published by Sport Marketing Quarterly and by the Sport Marketing Association featuring interviews with leading industry practitioners. The articles and videos offer an opportunity for these practitioners to share opinions and insights on best practices of sport marketing with the SMA membership.
Answer the following questions
i. In your post, please name your industry insider and their title. make a quick search of the person - are they in the same position? If not, state the new position and organization they are now working with along with a summary of the organizations and position titles they have had/have.
ii. Summarize the focus of the article. What was it about? What marketing and finance insights did your insider have? What was the theme of the conversation? Did you wish the author asked a different question that wasn't answered?
iii. Finally, POSE a QUESTION to your fellow classmates about sport marketing that sparks your interest after reading your insider's interview.