What marketers can do to increase consumer trust


Question 1: Give examples of other Internet alternatives that exist for interpersonal communication.

Question 2: Determine what marketers can do to increase consumer trust in online sources.

Question 3: Discuss the typical characteristics of those who are heavy bloggers.

Question 4: Give two (2) positive or negative examples of how advertising influences children's values.

Question 5: Discuss the current rules that are used to govern marketing to kids on the Internet. Determine if they are effective and propose alternative measures.

Question 6: Determine whether advertising influences or reflects a society's values. Justify your reasoning.

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Marketing Management: What marketers can do to increase consumer trust
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