What market research would you undertake


Write a 3 page paper describing a marketing plan for McBride Financial Services. In completing the assignment, consider the following:

o What market research would you undertake?

o What types of media would be used?

o What are McBride’s target markets?

o What are the considerations for McBride to conduct a portion of their marketing on the Internet?

• Explain your reasoning for your responses.

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Marketing Management: What market research would you undertake
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