Assignment: McBridge Marketing Plan Paper
Prepare a 3 to 5 pages paper describing a marketing plan for McBride Financial Services. The marketing plan should describe what elements McBride should focus on to increase market exposure and expand their market niche.
A. Include the following questions and incorporate your responses (sections) into the marketing plan:
a. What market research would you undertake?
b. What types of media would be used?
c. What are McBride's target market(s)?
d. What are the considerations for McBride to conduct a portion of their marketing on the Web (Internet)?
B. Explain your reasoning. The above questions should become the major sections in your paper, along with the discussion of the marketing plan itself. Attached is the all the information you need on the company.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.