1. What market-mix considerations need to be evaluated to determine sensitivities and interactions? Why are market-mix relationships and interactions often difficult to analyze?
2. The objective of this discussion is to help you delineate the key ingredients for the ideal funding pitch. What makes a pitch work? Consider how to convey your unique selling proposition while reinforcing your brand.
3. Describe both the importance of and challenges created by social media's impact on marketing for a start-up business. How has technology and social media changed the landscape for a start-up as it tries to get its message heard and understood by customers?