What makes your firm special for its customers


Research Project Homework: Individual Submission

This homework is an individual-specific assessment of the industry in which you currently work or of the industry in which you intend to work after completing your MBA. You should discuss the sources of the value created within yourself and your particular industry. Your document should address the following issues:

A. Brief description of your current or intended industry, including new ventures you want to create.

B. Evaluation of the unique, specific sources of value created by your firm (for its customers) relative to all of its competition - what makes your firm special for its customers. The value may be derived from the quality of the product (relative to others on the market), customer service, overall purchase experience, future prospects, company culture, or a combination of these and other factors.

C. Evaluation of the specific sources of value (talents, experience, ideas etc.) unique to you that you have to offer and how they will benefit the firm far beyond the cost of your pay.

Format your homework according to the give formatting requirements:

1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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Marketing Management: What makes your firm special for its customers
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