Assignment:
Visit hurricanesports.com and you will find yourself in a space filled with resources related to University of Miami Sports. The design of the "U" symbol is unique to the university and easily recognized by most of the collegiate community.
Think about how this symbol is used to market sport products to consumers. Why are symbols important in sports marketing? What other strategies are used to market sports products? In this Discussion, you examine marketing strategies and trends designed for sport consumers.
Identify a sport organization that has made the best use of sport marketing in the past 5 years.
Then, explain what makes this organization's strategies unique and its impact on products and consumers.
In formulating your Discussion post, consider the following questions:
• What are recent examples of sports marketing you have encountered?
• What are current marketing trends used to market sports products?
• Who are the consumers and how have they responded?