Assignment Problem: Select one of the following to address.
1. What makes the power structure in hospitals so complex? What are the roles of physicians and administrators in the power structure?
2. What are the differences, both subtle and obvious, between being a patient and being a consumer of health care?
3. What does it mean to "shop" for health care? What makes shopping for health care difficult for most people? What would make it easier?
4. What is medical tourism, and why would a health care marketer be interested in it?
5. Gun violence is a pressing public health problem; gun control is a highly controversial public health proposal. Identify the key arguments for and against gun control solely from a public health perspective.
6. Think of an example in your community where communications from a health care facility probably had been influenced by the presence of politics. For example, have you seen billboards picturing physicians who practice in your town?