What makes the market segmentation effective or ineffective


Discussion:

Marketing segmentation

In this unit, we discussed the concept of market segmentation, which is defined as product positioning that subdivides the market to target specific customers. Identify a product that you have seen with either effective or ineffective market segmentation. Explain what makes the market segmentation effective or ineffective.

Minimum of 100 words

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Marketing Management: What makes the market segmentation effective or ineffective
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