Assignment
Read Mini Case "Struggling Samsung Electronics" and answer case study/discussion questions 1 and 2 under Corporate Strategy only.
Writing Requirements
Write a 3-4 pages in length (excluding the cover page, abstract, and reference list)
Corporate Strategy
A. What makes Samsung a conglomerate? What type of diversification does Samsung pursue? Identify possible factors such as core competencies, economies of scale, and economies of scope that were the basis of its past success as a widely diversified conglomerate (chaebol). Why is Samsung as a conglomerate struggling today?
B. Despite being a widely diversified conglomerate, Samsung prefers vertical integration: in-house design and development teams, manufacturing in large company-owned factories, and coordinating a sprawling global supply chain. In contrast, Apple concentrates on the design (and retail sales) of high-end mobile devices, while it outsources its production to Foxconn and others. Do you think Samsung's high degree of vertical integration contributed to its recent problems? Why or why not? Explain.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.