What makes operating in emerging markets different, Marketing Management

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What makes operating in emerging markets different

Question 1: What makes operating in emerging markets different from developed markets?

Question 2: What distinguishes hard and soft infrastructure voids? Are all voids bad? If not, why?

Question 3: Why might developed market firms struggle in emerging markets? What opportunity does this present to consultants?

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Marketing Management: What makes operating in emerging markets different

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Marketing Management: What makes operating in emerging markets different

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