1. What makes Lego so unique? What exactly is their business strategy? Has that changed over the years?
2. How did Lego use Business Process Re-engineering to turn their business around and become the most successful toy company in the world?
3. What kind of business areas did Lego venture out to? What was the result of these ventures? Explain.
4. The video discusses ways in which Lego uses some sort of Customer Relationship Management. What were some ways in which Lego tried to reach out to their customers? Has this been successful? Why or Why not? Explain.
5. What is Lego's next challenge? In your opinion, what are some ways in which they can overcome these challenges?