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What makes an effective tv-radio-or print ad

Discussion Questions

1. Identify two current commercials airing on television or the Internet today. Describe the commercials, and include links to them. Do you think these advertisements are effective from a branding standpoint? Why or why not?

2. What makes an effective TV, radio, or print ad? What unique issues does a radio ad, TV, and print ads bring to the table for a marketer?

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Marketing Management: What makes an effective tv-radio-or print ad

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Marketing Management: What makes an effective tv-radio-or print ad

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