What makes a successful celebrity testimonial successful, Management Theories

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What makes a successful celebrity testimonial successful

Question: 1. What makes a successful celebrity testimonial? Successful celebrity ads feature figures who are credible sources of information for the promoted product.

2. What is cooperative advertising? Cooperative advertising is advertising whose costs a retailer shares with a manufacturer or wholesaler.

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Management Theories: What makes a successful celebrity testimonial successful

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Management Theories: What makes a successful celebrity testimonial successful

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