Problem
Imagine yourself as an entrepreneur.
A. Based on your observation, do you think Filipino entrepreneurs apply a systematic way of calculating market size, customer requirements, and primary target market before they venture into a business? What made you say yes, no, or maybe? Do you think calculating the market size, market share, and customer requirements matter? Why? Relate your answer if you have an existing business.
B. What do you think are the repercussions if the market size, market share, primary target market, and their requirements were not calculated and recognized from the onset?
C. What do you think are the procedures they follow if they are not following the systematic "know your customer" process?
D. In your opinion, will entrepreneurs still be successful even if they don't conduct the "know your customer" process? Why or why not?