Problem
A. What are the sources of Toyota's revenues and its costs (Or how does it make money)
B. Before the recall, where was Toyota in terms of reputation? Would reputation be a real risk to be aware of before the recall? Does Toyota even mention this in its current 10-K?
C. What made this incident particularly challenging for Toyota?
D. What is the typical loss for a company that suffers a reputational crisis? (You might do a bit of outside research for this one), but explain why and how you picked the comparisons and what measure of loss you use).
E. How should Toyota (or any other company) address crises like this in the future?
Attachment:- Case-Toyotas-Recall-Crisis.rar