Assignment:
Case: JETBLUE AIRWAYS: A NEW BEGINNING by Rob Maruster
Short paper is to provide a synthesis case study that evaluates organizational and industry environments to effectively create, implement, monitor, and adjust strategic initiatives. Review the attached case in its entirety and answer the following questions in a short paper:
• What made the IROP change effort successful?
• How would you have organized the change effort differently?
Guidelines: double spacing, 12-point Times New Roman font, one-inch margins, and at least two resources using APA citations. Page length requirements: 2-3 pages.