What made tesco management so confident that they successful, Marketing Management

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What made tesco management so confident that they successful

Problem

Tesco Expands in the United States. Tesco-Britain's largest grocery chain-announced in October 2015 that it was ending its Fresh'n'Easy entry into the United States market. The company took a $1.8 billion write-off and the CEO resigned. What made Tesco's management so confident that they would be successful in the United States? What factors caused Tesco to fail in the U.S. market?

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Marketing Management: What made tesco management so confident that they successful

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Marketing Management: What made tesco management so confident that they successful

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