What lsquobusiness is zipcar in what are the critical, Operation Management

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What lsquobusiness is zipcar in what are the critical

What ‘business' is ZIPCAR in? What are the critical operational factors for success? How can ZIPCAR organize it operating system to deliver the critical factors? What does it mean for operational effectiveness when the customer is part of both the operating system and eh socio-technical-system? How can/should ZIPCAR ‘manage' the behavior of its customers? What changes in operations strategy/process design and organization structure would you recommend to ZIPCAR?

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