Question: Carlsberg Case
1. Besides increased market size, what was the other reason Carlsberg went international? .
2. Speculate why African markets were of limited interest to Carlsberg (pg. C-50) and was this a mistake? (the book does not suggest reasons, must reason on your own - hint liability of foreignness)
3. What type of entry mode did Carlsberg use and how does this relate to risk and control?
NY Times As Ties Unravel Article Questions
1. What are some problems in outsourcing to Mexico (name 2)?
2. What are some problems in outsourcing to China (name 2)?
3. When is it more advantageous for a company to outsource to Mexico?
4. When is it more advantageous for a company to outsource to China?
5. If a company is unfamiliar with the outsourcing country what types of entry modes are they more likely to implement?
NY Times Uber in Germany Article Questions
1. What liabilities of foreignness did Uber face in Germany (name 2)?
2. What can Uber learn from these challenges?
3. What type of global strategy did Uber use and what type should it use?
4. What type of entry mode did Uber use and was this the best strategy?