Assignment task: Eclipse Aviation: Sometimes an Industry Can't Be Revitalized
Please read the case Eclipse Aviation: Sometimes an industry Can't Be Revitalized (Chapter 5- p.188).
Once done please answer TWO OUT OF FOUR (YOUR CHOICE) listed questions:
1. What lessons does Eclipse failure have for entrepreneurs who are studying the industry or industries they are about to enter?
2. Why do you think more people, including Eclipse employees, suppliers, and customers, weren't more skeptical of Eclipse's ability to implement its ambitious plans? Do you think Eclipse's failure will slow down or accelerate new innovation in the airplane industry?
3. Interestingly, no current manufacturer of corporate jets is using the term very light jets. Embraer calls its Phenom 100 an "entry-level jet" and Stratos describes its jet as a "very light personal jet.,' Do you think these companies are deliberately avoiding the term very light jet to avoid conjuring up memories of Eclipse? lf so, can you think of another term or name that been tainted by the failure of the firm that first started using it?
4. Eclipse Aviation has been revitalized as Eclipse Aerospace by new owners and a new management team. Spend some time studying Eclipse Aerospace. How is Eclipse Aerospace positioning itself in the airplane industry differently than Eclipse Aviation did?
Two references needed (case study can count as one). Please make sure that each reference is cited in the text).