Homework
In the case for this module, you will be investigating the development, marketing, and use of the iPhone as an example of product innovation. In the readings, you will find several descriptions of the overall product innovation process, as well as some of the history of the iPhone. You are encouraged to seek out other sources of information on this topic as well.
Task
Prepare a 5 to 7 pages paper in accordance with the following Homework Expectations on the topic:
"What we can and can't learn about product innovation from the experience of the iPhone"
In this paper, you should use the experiences of the iPhone as illustrations of your general points, but your focus should be on product innovation in general rather than on the iPhone alone. What about the iPhone experience has been typical of major new product innovations? What about this experience has been different from what might've been expected? What lessons can other product innovators learn by examining the iPhone experience? Are there any lessons that they might be tempted to learn from the iPhone that would be false and/or misleading? Please conclude with a couple of paragraphs summarizing the current general state of understanding of the product innovation process and how it can be potentially improved.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.