Homework
Case Study Matthew Vega-Sanz, Cofounder, Lula
Textbook: Neck, H. M., Neck, C. P., & Murray, E. L. (2021). Entrepreneurship: The practice and mindset (2nd ed). SAGE.
For this homework, read the case study on pages 377 and 378 of the eTextbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and a well-supported rationale.
i. What legal structure would you recommend for Lula? What are the benefits of this legal structure?
ii. Describe employee legal classifications, and determine which best fits these employees.
iii. Analyze the role of an entrepreneurial mindset in opportunity recognition related to this case.
iv. Differentiate innovative business strategies that are or could be associated with this case.
v. Appraise the use of design thinking toward innovative ideation related to this case.
vi. Determine the type of entrepreneurship associated with this case, and compare it to social entrepreneurship. Then, apply creative thinking skills to restructure this venture into a social entrepreneurial venture. From a social entrepreneurship perspective, how would the business model change, and what business model would you use for this new venture? What legal structure would you recommend for this social entrepreneurial venture?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.