Imagine you work in a marketing department and your first assignment is to market a new candy bar.
Which route to persuasion might you use, and why?
What strategies might you use?
Now, your second assignment is to market a new antacid pill that prevents heartburn, and only needs to be taken once a day, unlike any of the current products.
Which route to persuasion might you use, and why?
What strategies might you use?
Finally, your third assignment is to market a wristwatch.
What kinds of things do you want to know about this product in order to determine the most effective marketing strategy?
Please discuss your ideas in detail and be sure to include information from our reading.