Using the information on information searches and determining evaluative criteria, analyze two purchases that you did or did not complete
1. What kinds of research did you employ? Was Internet research among these? How useful were each of the research methods you used?
2. Now that you know about evaluative criteria and measuring evaluative criteria, such as the use of perceptual mapping, attitude-based and attribute-based marketing, the reliability of individual judgment, and other relevant topics, what would change in your selected purchase decisions?
3. Are emotions more influential than reasoned decision processes?
Should be presented in three well-written paragraphs. Two references with at least three citations in text. NO PAPER FORMAT NEEDED THIS IS A DISCUSSION POST.