Case Study: Amazon and Souq
On March 28, 2017, Amazon.com bought Souq.com in Dubai, for at least $ 650 million.
I would prefer if you don't do any research on Souq.com. Just do a quick general search on its background. However, do look at its current websites (amazon.ae and www.amazon.eg), and ask yourself how likely it is that they use the same systems as the Amazon.com website. There is an English language option.
You should, however, read this article (it should be free. If it isn't, let me know):
As you answer the questions you may have to make some assumptions about Souq. If so, clearly state them.
Wherever possible/appropriate, use concepts and models from either or both books.
Create a document using MS Word. Copy over the questions and write your answers underneath them. Check your spelling and grammar. I expect you to write in full sentences. Writing more will not necessarily get you more points. Some of the best case analyses I have seen were very brief.
1. What kinds of local knowledge could Souq have that Amazon needed?