Problem
In the CSU Online Library, using the Business Source Ultimate database, search for and read the article titled "How Barbie Lost her Groove," by Nash and Duvall (2005). Compose a persuasive response that includes the following elements:
a) Explain why Mattel's managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.
b) Explain and comment on any factors related to organizational culture and innovation within Mattel's setting that might have influenced the company to move in a more positive direction.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.