Assignment:
With regard to the attached article, I need some help answering the following questions.
1) What kinds of business-level strategy is Nestle pursuing here? Explain.
2) What kinds of competencies do its CEO and managers possess that allows it to pursue these strategies and how do we know this?
3) In what ways may its strategies allow it to outperform its rivals such as Kraft and General Mills? Explain.
Any opinion, detail, or reference to other sources will greatly help for my expanding on this for a project.
Readings:
Nestlé's Recipe for Juggling Volatile Commodity Costs
By Tom Mulier