Problem
Frederick owns a small take-away fast-food store. People can either walk in and order or they can order online either pick up or have their order delivered. The menu includes fish and chips, various burgers, salads, sandwiches and roast chicken. The store has been open for a year but it's not doing very well. Every week, one of the store owners puts in orders for raw ingredients but they are finding that either they run out of an ingredient and can't meet the customer orders, or they end up with an oversupply and food and ingredients go to waste. Furthermore, there have been some new housing and store developments in the area that is serviced by the Frederick's fish and chips store, and they are finding that their customer base isn't really growing despite lots of advertising and promotion. In fact, they are losing some loyal customers.
Task: With an example, what kind of value is created in Frederick's business?