Module Assigment
What kind of strategy do you recommend if Yogurtland continues its international expansion? Would you recommend product standardization or localization? Which overall strategy would you recommend-transnational, multi-domestic, or global? Explain your reasoning and apply the concepts from Carpenter and Dunung (2012) and Jeyarathmm (2008). Make sure to cite some articles on Yogurtland as well.
What kind of strategy would you recommend for Micromax's international expansion? Would you recommend product standardization or localization? Which overall strategy would you recommend-transnational, multi-domestic, or global? Explain your reasoning and apply the concepts from Carpenter and Dunung (2012) and Jeyarathmm (2008). Make sure to cite some articles on Micromax as well.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.