Question 1: Based on the frameworks introduced in this chapter, what kind of strategy is Whitlock following in his new venture?
Question 2: Identify the strengths upon which this business is built. Do you see any weaknesses that may be of concern to the company?
Question 3: Are there any particular threats that will put Smokin' Wheels by Willy at risk as time goes on? Can you see any opportunities that may allow the company to expand in the future?
Question 4: What resources and capabilities form the foundation for the business? Do you think these will be sufficient to create a sustainable competitive advantage for the company? Why or why not?