Assume that you are in 1970 in the USA and have been hired as a business consultant to help the top management of Fisher-Price Toys, Inc. to decide on the launching of the ATV Explorer.
1. Should the company launch or not launch the ATV Explorer? Explain why.
2. What price tag would you recommend for that product and what kind of measures would you also recommend to take, in order to pursue that price? Would the new product with the recommended price be sustainable in the long-run?
3. By the early 70's you realised the market for toys in the US is about to change. What strategies would you recommend for the future in terms of new products and prices in order to match supply with demand in a profitable manner?