Dsicusisn Post: GLOBAL MANAGEMENT
i. What kind of institutional voids are there have existed in the e-commerce of Nigeria before Jumia?
How have Jumia addressed opportunities and challenges in those institutional voids?
ii. Compare and contrast the difference between the online retail model and the marketplace model?
iii. How is the marketplace business model the solution to Jumia's profitability issue that Jumia is facing? Or does it?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.