Assignment: Support Media & Direct Marketing
In this exercise you will learn more about a form of marketing communications that has recently become highly popular among advertisers; I'm referring to Guerrilla Marketing. The following two links will take you to a website that has an overview and some examples of guerrilla marketing.
When you are done reading and looking at the examples, answer the following questions in the submission area within this folder. Make sure you integrate information from the website and the chapter readings into your answers. Be thorough but concise.
1. What is Guerrilla Marketing and what type of media does it use?
2. Why has Guerrilla Marketing been so successful that even big companies are incorporating it in their advertising efforts?
3. What kind of criticism has the use of Guerrilla Marketing received?
4. The second article presents many forms of guerrilla marketing, which one seems to be the most effective and less risky? Which one seems to be the most deceitful and potentially harmful to a company's image? Briefly explain why.
5. As a marketer, would you use Guerrilla Marketing for communications objectives or sales objectives? Briefly explain why.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.