Individual Project
Length: 1,000-1,200 words plus visual aids
Explain your Web site concept. Discuss how you will integrate your social media marketing (SMM) tools into the function of your Web site.
Respond to the following questions:
• What kind of content will you create?
• With which ideas, brands, and advertisers will you affiliate?
• What is your search engine optimization (SEO) strategy?
o Optimization
o Organic or nonorganic
o Keywords
o Paid advertising
o Mobile searches
Note: You must also use visual aids to illustrate your ideas.