A NZ fast food chain is wishing to enter the Middle Eastern market. What key differences might the NZ chain anticipate when doing business in middle east countries?
What are your tips for doing business in middle east countries for its CEO?
Where should the firm plan to open their first outlet. Answers should be practically insightful presented as evidence of more critical thinking.
Refer to relevant theoretical terms such psychic distance paradox concept and discuss how relationships are formed in different cultures.
Overall you must go deeper into the analysis, and present a practical and theoretically sound analysis of doing business internationally.