Problem: Ad Appeals Search- Teen Marketing Case Study
a) What is different about this demographic group (teenagers) compared with other sectors of our society targeted by marketers?
b) What key characteristics of teens do you think determine what appeals to them in advertising? Describe 5 factors that impact the teen purchasing and consumption behaviors.
c) Find 3 ads that would appeal to teens age 13 - 17 and explain why. List the links to the ads below along with explanation.