MINI PROJECT
Instructions: Reference as a running case for the course the case on page 3, "Avon Fights Recession-One Lipstick at a time."At the end of each Unit, prepare a report that answers the pertinent questions regarding the Unit content as it pertains to this Case.
The questions applying to this Unitare described in "Section 3 Body" below:
a. What key advantages will Avon by entering a new global market?
b. Explain what Avon needs to know about the exchange rate.
c. Describe the financial strategies Avon will need to have in place for their expansion.
Write a 3 to 5 Page paper (1000 to 1500 words) in APA format.
Below is a recommended outline.
1. CoverPage(See APA Sample paper)
2. Introduction
a. A thesis statement
b. Purpose of paper
c. Overview of paper
3. Body
4. Conclusion-Summary of main points
a. Lessons Learned and Recommendations
5. References-List the references you cited in the text of your paper according to APA format.
(Note: Do not include references that are not cited in the text of your paper)
COURSE BOOK: Global Mike Peng, Cengage Learning,2013 ISBN-10:01-111-821