Homework
A. Drivers of Demand
• Forecast the drivers of demand in the market segments that were identified. Note: These segments may differ from the market segments that are used to develop a marketing strategy.
B. Macroeconomic Factors
• Make predictions about how the drivers of demand could change. What macroeconomic factors could cause the drivers to change?
C. Sensitivity Analysis
• Conduct sensitivity analyses to understand the most critical assumptions and to gauge risks to the baseline forecasts.
o What assumptions about your industry must be true for an accurate demand forecast?
o What items or events could cause your forecasts to change?
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.