Assignment
BEST PRACTICES OF COMPETITORS
1. Compare and contrast five other channels (should include other kinds) to your channel. Comment on the following areas for your channel as well as the five other channels.
TARGET CUSTOMER:
CHANNEL DESIGN
VISUAL PRESENTATION
CUSTOMER SERVICE (IF APPROPRIATE)
MERCHANDISE MIX
UNIQUENESS OF PRODUCT OFFERING
PRICING (PRICE RANGE OF MERCHANDISE/PRODUCT MIX)
ORGANIZATION OF MERCHANDISE
2. What items appear to be selling well in each competitive channel?
You may either format it in paragraph form or chart form. This assignment should compare and contrast a competitor in terms of all elements described above.
Remember to cite any resources the information was retrieved from.